Friday, 5 May 2017

Applications

Although I've been continually thinking about the contexts and applications of my illustrations, reviewing my proposal recently and having feedback from today's peer review has made me come to the conclusion about potential applications, as well as what would be appropriate for my project.

For me, it's important that they are mainly visual applications, not too corporate, and nothing too merchandisey/product-based. Although some products could be fitting, I don't want them to be gratuitous so if I did mock-up some products I will make sure they are considered.

POSTERS & BANNERS

• Why? - The illustrations will be utilised as both public art and pieces of information design, in order to encourage an audience to attend these institutions.

• Where? - Public spaces, walls, transport, outside of the locations?

PRINT-BASED MEDIA

Leaflets + flyers, pamphlets

• Why? - Other ways of advertising, like posters but portable, people can take copies for themselves if it appeals

• Where? - Tourist information offices, the institutions themselves, places of learning, art spaces, cafes and bars - wherever!

SPATIAL

Wall mural

• Why? - The 'branding' (unsure of this word) used across the posters and other items will be integrated into the spaces in which the collections are held. Art always looks different on a large scale, and adds this playful tone to an environment as well as on paper

• Where? - Possibly the gift shops, cafe, reading rooms of the institutions.

WEB & DIGITAL

 Why? - Because of the number of different platforms available, people can read about and look up events online (see: online publications). A way to capture a wider, possibly international audience.• Where? - Website mockups, banners, tablet/mobile/screen

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