Visual Research

Since I first wrote my project proposal, a lot has changed. Although the same starting point remains (collections), much of the articles and contextual references no longer apply to my project as it stands now. I was worried that because the texts and articles are no longer relevant that I wouldn't have any suitable sources, however as my project has gravitated from editorial to more of a public campaign, this doesn't matter.

However as the project has progressed into its current form, I have gathered a few new contextual references through looking practitioners that either relate to my chosen theme, the applied contexts I want to present my work within, or the tone of voice. I will rewrite my proposal so here is a list of those references for me to go back to.

POLISH POSTER ART (HENRYK TOMASZEWSKI) - Unusual compositions and arrangements, combination of hand-drawn and processed type, using the art form of the poster as an interesting image first, and a piece of information second.

JAN LENICA - Especially the works with less of a darker tone. Interested in his aesthetic style and experimental use of different media and processes. A tone of voice that is both humorous and strange.

MARION DEUCHARS - Her use of primary colours, playful use of materials, as well as how her publications and other works appeal to an audience of any age. A childish tone that goes beyond just being for children.

 

WILLEM SANDBERG - Not only the visual qualities of his publications and designs, but their applications and purposes. Often for public institutions (Stedelijk), that encouraged a wider audience to engage and participate with the space and collections.

ABRAM GAMES - Similar visual qualities to the others mentioned, bright colours, very analog appearance, funny and playful atmosphere. But also their contexts, posters that are for public-facing ventures (travel companies, government schemes, newspapers and magazines) which are seen by everyone.