Adobe brief from D&AD (2017)
What problem(s) are identified by the brief?
• To use your creativity to communicate ideas and advice visually, but how will you choose to do this?
What is the brief asking you to do about it?
• 'This is your opportunity to get introspective, look at who and where you are now
• ''The challenge is to celebrate what you've learned and your great advice. Don't go too dark and navel-gazing - think fun and life-affirming'
What is the brief trying to achieve?
• Communicating ideas through image alone. Text isn't a fundamental part.
• 'Remember that craft is crucial and idea is key'
Who will benefit?
• Creatives and those in the creative industry
• Those starting out, or those established already
What is the message?
• To draw on your creative experiences and lessons to date, and share pieces of advice to the public/other creatives through illustration, photography, whatever medium you choose.
• 'This is your message of creativity and discovery, so be as expressive as possible and make it count'
• 'A visual manifesto for your future self'...'a rebuttal to all the bad advice you've been given'....'a snapshot of what you are trying to teach yourself'
Who is the audience?
• 'You get to decide who your target audience is...just be sure to tell us when you submit your work'
• 'Is it for your peers, those about to tread ground you've already explored, those that are older but no wiser...?'
How will the message be delivered?
• In the format of a set of 3 poster designs or prints
• Dimensions of 578 x 370mm (for potential publication)
Can you foresee any problems in responding to the brief?
• Maybe the piece you create doesn't effectively convey what you want, the idea is lost completely
Summary: A set of three posters/prints that convey creative advice and lessons that play on your experiences and things you've learnt through visuals alone.
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