Pop
Float
Having to visually communicate a theme or motion in a very limited space. Slightly different from storytelling, which is usually over a number of pages and is often accompanied by text, or left up to interpretation. When it's an image alone, it can be difficult. So clarity is important.
Notes
• Not every component has to move. Sometimes in an animation very little can happen.
• Simple is best
• One simple idea executed well is better than having a complex idea not work.
• What's key? - the idea, also even the importance of sound
• Framing - don't be afraid of images going to the edge of the frame, or even moving beyond it. Adds depth, not just a static image. Go beyond the screen.
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