Although the word campaign isn't something I'd initially gravitate to, I think if it's done right, and in my own way, it could be quite interesting.
Basically I'm thinking of creating a campaign encouraging people to visit their local institutional collections (galleries, museums, libraries, etc) and continue being inquisitive/investigative.
I really enjoy seeing creative poster designs for exhibitions and events, and I think posters allow for lots of different outcomes and can convey an event or idea, or simply be works of art in their own right. Here are some examples I've found...
Museum posters for a dinosaur exhibition using children's drawings. Vibrant, charming, and playful. Suggests the educational value of museums and their exhibitions.
Mix of posters for the V&A, the Horniman Museum, and the Museum of Mankind. Lots of different approaches, no limits on materials or media. Type isn't always the main part of the designs.
These are by Polish poster artist Henryk Tomaszewski. I really love these, they are quite bold and ambitious visually, and use the imagery as their main communicator. I think there's something really powerful about these designs, as they are memorable and far from boring. (See also: Roman Cieslewicz)
Outcomes I'm thinking of are:
- Posters
- Ads
- Publication
- Social media (done in a certain way. This won't be the central part)
No comments:
Post a Comment