505 | Roughs & Peer Tutorial

Here are some thumbnail sketches I've been doing when thinking about poster designs for the 'campaign' I want to create. I would like them to have a playful tone, and use a mixture of media to create quite an experimental aesthetic (collage, monoprint, drawings, all layered together...).

The concept behind them is to encourage the public to visit these institutional collections available to them, and go and appreciate these objects for their historical, educational, cultural, and emotional value. I'm thinking of the tagline as "Be Inquisitive"

The peer tutorial was really helpful and made me feel a bit more settled with my idea. The direction my project is going in made sense to Meg, which is important.

Here are some things I could do/think about next:

• Campaign for who? - museums, or galleries and libraries too? (general institutional collections)

• Consider a colour palette as a way of tying all of the designs together as a set

• Target audience - children or everyone of all ages?

• What's the client profile for existing campaigns you like?

• Merchandising - stay away from keyrings, totes, tshirt. Think more postcard books, and maybe some sort of publication

• Mediums - traditional processes made more refined with assembling the elements in digital software

• Do you need to revise your proposal?