I had originally intended to create a double-sided screenprint a while ago, but after a terrible day in the print room I decided to just go with digital print. I'm not sure what happened, but I ended up with a lot of shoddy screenprints - the colour wasn't distributed evenly, some of the areas were too blotchy and full of printing ink. It really didn't go too well.
Although the two sides of this design could have just been made into two stand-alone prints, I think the fold-out idea unites the two more, and makes the link between them more apparent. The pamphlet/booklet format works well as it makes the reader engage with the sequential narrative.
The idea I had in mind for this was related to learning through nature, as well as the many processes that occur in nature. A very simple example, a caterpillar making a chrysalis before becoming a butterfly. But I suppose I wanted to highlight how interesting and cool the small things can be. I think the tone is (hopefully) sweet and endearing, if not a bit wonky and funny.
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